At Jobbie, we believe in doing things differently. That’s why our latest collaboration with the Malaysian National Cancer Council (MAKNA) goes beyond just another breast cancer awareness campaign—it’s about challenging traditional taboos and speaking out loudly about breast health. With our special edition “Pink Wobbly Breast Odyssey” peanut butter jars, we’re breaking boundaries with a bold and unapologetic design, while making a real impact in the fight against breast cancer.

The Inspiration Behind the Design
When we set out to create the label for this campaign, we wanted to do something that would not only catch people’s attention but also spark conversations. The wobbly breast illustration on the label is our way of confronting a subject that’s often considered taboo—showing a breast on a product design. By doing so, we hope to break down the barriers of silence and embarrassment surrounding breast cancer. After all, the sooner people talk about it, the sooner lives can be saved through early detection.

The ‘wobbly’ design element represents the vulnerability and uncertainty that comes with a breast cancer diagnosis, but it also symbolizes courage and resilience. We want to make people aware that the journey may be wobbly, but with early detection and the right support, it can be a journey of hope and survival.

More Than Just a Peanut Butter Jar
This is no ordinary peanut butter jar. We’ve transformed it into a container of hope. On the back of every jar, we’ve included simple, easy-to-understand graphics that educate consumers on the early symptoms of breast cancer. From changes in shape to the appearance of lumps, these visuals are designed to make it easy for anyone to take action early, even while enjoying their favorite peanut butter spread.

For us, this campaign isn’t just about awareness—it’s about empowerment. Our philosophy is simple: if just one person who buys a jar of Jobbie is inspired to check for signs of breast cancer and catches it early, that’s a life saved. And to us, even one life is worth everything.

Every time you spread Jobbie’s peanut butter, you’re not just enjoying a delicious, all-natural treat—you’re also spreading awareness. Together, we can make a difference. Join us in the Pink Wobbly Breast Odyssey, and let’s fight breast cancer, one jar at a time.

A Partnership with Purpose: Jobbie x MAKNA
 In this campaign, Jobbie is proud to partner with the Malaysian National Cancer Council (MAKNA). This collaboration strengthens our shared mission to raise awareness and provide education on breast health. Together, we’ve not only created a product that sparks conversation but also one that supports real change.

For every special edition “Pink Wobbly Breast Odyssey” jar sold, RM1 will be donated to MAKNA to further their breast health initiatives. MAKNA’s programs help provide essential resources, screenings, and care to those affected by breast cancer, making a tangible impact on lives across Malaysia. This partnership allows us to amplify our message of early detection and give back in a meaningful way.

When you buy Jobbie’s peanut butter during this campaign, you’re not only supporting breast cancer awareness—you’re directly contributing to a cause that provides hope and care to those who need it most. Together, with MAKNA, we’re turning each jar into a tool for change, one that could save lives through education, early detection, and community support.